Shell has taken the lead in the global lubricant market for six consecutive years
shell has taken the lead in the global lubricant market for six consecutive years
China Construction machinery information
Guide: surveys conducted by several leading market research companies in recent months on the lubricant field show that shell is in a leading position in the market. According to the latest report released by Kline amp; company, shell has the largest share in the global lubricant market. Ipsos MORI and Harris interacti
surveys conducted by several leading market research companies in recent months on the lubricating oil field show that shell is in a leading position in the market. According to the latest report released by Lu line company, shell has the largest share in the global lubricant market. Ipsos MORI and har should not put down the experimental machine due to problems such as unable to enter the door or height. The survey of RIS interactive also shows that shell is the preferred lubricant brand for passenger cars and heavy vehicles in China, Malaysia, Thailand, Russia and the United States (PENNZOIL stretch space (mm): 550). Frost Sullivan also presented the first European "Customer Value Enhancement Award" in the field of automotive lubricants to shell
gersberg, executive vice president of shell global business, said, "Our lubricant business strategy focuses on brand and value. We have a perfect supply chain, world-class brands and product portfolio, and strive for technological innovation. In addition, we sincerely cooperate with all parties, take customers as the center, and actively respond to opportunities and challenges. While we promote our business forward, we are very happy to learn that our advantages and achievements have been recognized by third parties."
according to the tenth annual report on the global lubricant market (2011 global lubricant industry: market analysis and evaluation) released by Klein, shell continued to lead in sales in 2011, accounting for 13% of the market share. Klein investigators also mentioned shell's value oriented business priorities, efficient collaboration with dealers, and the natural gas synthetic oil (GTL) supplied by Shell's Pearl project in Qatar, and talked about strategic investments in lubricant blending plants and R & D activities. The report also described the good relationship between shell and original equipment manufacturers (OEMs), such as Daimler, Hyundai and Chinese OEMs
in Klein's brand lubricant category, shell is also in the leading position in the world. The success of the shell brand can also be confirmed by two recent end-user surveys conducted by Ipsos MORI and Harris interactive*. A direct survey of passenger car drivers found that shell is the preferred passenger car lubricant brand in China, Malaysia, Thailand, Russia and the United States (PENNZOIL)
the second survey directly targeting truck owners/drivers found that shell is the preferred heavy vehicle lubricant brand in China, Malaysia, Turkey, Russia and the United StatesFrost Sullivan presented shell with the first European "customer value increase Award" in the field of automotive lubricants this year. Their analysts believe that shell is in the lead in product quality and technical specifications, and the cooperation between shell and Ferrari has brought technological advantages on the track. Shell's large number of professional technicians working in the laboratory and in the field, as well as tools such as shell lubematch and shell lubeanalyst, have won praise. Frost Sullivan said, "shell continues to innovate in the lubricant market and sincerely cooperates with OEMs to develop customized solutions. Therefore, as a company, shell not only enhances the value it provides to customers, but also benefits actual end users."
* the survey of passenger car drivers and truck drivers was conducted by Harris Interactive in the United States and Ipsos MORI in all other mentioned countries in the second quarter of 2012
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