The market situation has been greatly reversed. Do

2022-07-22
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In the first tier cities, door and window enterprises move from the urban area to the suburbs and the surrounding second and third tier cities, mainly for the following reasons

first of all, the buildings in the first tier cities have become full.

after several years of development, some urban areas in the first tier cities have been fundamentally developed, and there are fewer and fewer new buildings, so the demand for doors and windows will be reduced accordingly. When visiting the Shenzhen market, Xiaobian learned that most of the new buildings in Shenzhen are concentrated in Longgang and Bao'an, which are far away from the city base, and there are few new buildings in the rich and noble areas of the urban area. In the basic area of the city, the consumption of door and window commodities is mainly consumers who need "secondary renovation" of their houses and some consumers in Hong Kong. For this reason, some people have limited demand for door and window commodities

secondly, the number of new buildings in the second and third tier cities has increased

in recent years, the number of new buildings in the suburbs and in the second and third tier cities around the city has increased, especially the promotion of guaranteed housing has further increased the number of new buildings in these areas. (because the quotation of guaranteed housing is low, if you choose to build it in the urban area, the land cost will be very high. In order to provide high-quality and low-cost housing for those who need it rigidly, guaranteed housing will mostly be built in the suburbs where the land quotation is relatively cheap.

again, the transportation in the second and third tier cities is becoming more and more convenient.

with the further development of urban construction, the opening of new subway and bus lines makes the transportation in the suburbs more and more convenient When, from the suburbs to the urban area, it takes less and less time. In contrast, the quotation of the house is much lower than that of the urban area, which attracts many consumers to buy houses in the suburbs and the second and third tier cities adjacent to the first tier cities, and then affects the development of the real estate industry in these regions

finally,  Home store handling "position"

fast service is a magic weapon for the company to win consumers. Seeing the business opportunities of real estate development in the suburbs of the first tier cities and the surrounding second and third tier cities, some large home shopping malls have established large home shopping malls with complete equipment in these areas, which has brought new expectations to some door and window operators struggling in the urban area, making some door and window operators break away from their original urban shopping malls and move to some second and third tier city shopping malls in the suburbs and the surrounding areas

however, in the past two years, because the stores are "full", some manufacturers have only retained one store with relatively good operation, and moved the stores of other stores to the stores in the suburbs and the surrounding second and third tier cities, so as to seize more new customers

therefore, in the case of changes in the general environment, it is necessary for door and window enterprises to explore new battlefields if they want to make a living and develop

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