The hottest opportunity to seize nuggets in the di

Seize the opportunity to nugget the digital printing market

in recent years, digital printing has developed rapidly. IPEX 1993, indigo launched the world's first digital printing machine; Drupa 1995, indigo and Xeikon jointly launched the digital printing technology revolution; Drupa 2000 and IPEX 2002, the development of digital printing has been pushed to a climax. In the development of digital printing for more than 10 years, its vigorous growth has impressed the insiders

digital printing technology not only has a great impact and influence on traditional offset printing, but also has brought a new revolution to the publishing industry, information industry and communication industry, and the far-reaching impact has gone far beyond the scope of printing. In recent years, the rapid development of digital printing has brought a lot of joy to the printing industry - the maturity of digital printing technology, the further improvement of the performance of digital printing equipment, the improvement of printing product quality, the decline of raw material costs and production costs, and the improvement of digital printing market share

at present, the digital printing market in some developed countries abroad has been quite mature; In China, although the digital printing market has not been fully standardized, and there is no standardized industry standard on product quality, it is the time when the market is developing vigorously. At this time, whoever first excavates and seizes business opportunities will win the market and thus gain potential profits

1. Print on demand (POD)

pod print on demand is mainly for publications that are frequently revised and need to be updated, such as user manuals, documents and policy brochures. Moreover, it is especially suitable for printing publications with many pictures, such as scientific and technological publications, including charts, photos, screenshots, etc

2. Variable data printing

variable data printing, which cannot be solved by traditional offset printing, can be easily realized in digital printing, and the image or text on each page can be continuously changed in each printing. Variable data printing is suitable for printing personalized information, such as documents in postal, banking, telecommunications and other industries, cards with different personal information, and different direct mail advertisements printed by merchants according to the needs of different customers

3. Distribution and printing

digital printing reduces the problems of increased storage, transportation costs and delayed delivery time caused by the traditional printing "printing first, then distribution", improves production efficiency and economic benefits, and ensures that the effect of reprinted prints is the same as that of the first edition, A document can be printed in several places at the same time (for example, a company can make a new product catalogue at the headquarters, and then send the document to local branches for printing), which greatly reduces the cost of storage and transportation

market demand + grasp business opportunities = achieve success

with the development of society and economy and the needs of people's diversified lives, short edition printing has become an important type of printing that can not be ignored in the printing market, and the main competitiveness of digital printing is precisely reflected in the short edition printing market. For a long time, due to the limitations of objective technology and the influence of subjective people's ideas, the types and quantities of short editions have been constantly changing. In the past, black-and-white short edition activities, which mainly focused on text printing and school handouts or textbooks, have been increasingly replaced by high-quality and small batch color prints such as advertising, color inserts, company promotional materials, and bills of banks, telecommunications, insurance institutions

according to the different users served by the digital printing office, the digital printing market can be divided into commercial market, personal market and publishing market. In these fields, digital printing can give full play to its process advantages and cost advantages

1. Commercial market

with the prosperity and development of Commerce, commercial activities are becoming more and more frequent. The application scope of digital printing is extremely wide, and there are a wide variety of prints, such as product promotion leaflets, company activity leaflets, industry bidding documents, corporate image design manuals, Hotel menus, company annual reports, as well as postal, banking, insurance bills and so on. At present, the commercial market is the most important and important market of digital printing

2 Personal market

with the improvement of people's living standards and consumption levels, more and more people pursue the interest and personalization of life. Ultra short personalized printed materials such as personal calligraphy, painting and photography collections, personal postcards, personalized invitations, personal calendars and calendars, holiday cards, personalized cards and so on gradually enter the homes of ordinary people. The potential of the personal market cannot be underestimated

3. Publishing market

with the gradual liberalization of the domestic publishing market, the book publishing and printing industry is undergoing a series of important changes. Short edition printing has begun to receive the attention of the industry. On demand short edition printing with personalization, practicality and efficiency has become a development direction of the printing industry and will also become a new profit point in the market

the change and development of digital printing market is not only restricted by the development of social economy, the improvement of people's living standards and consumption concepts, the cultivation of specific markets, but also depends on the supporting conditions of printing technology and equipment. Digital printing short edition has always been a part of the printing market, but in recent years, it has undergone great changes in the type and quantity of printing, and the printing quality has been rapidly improved. At the same time, new digital printing technology and equipment have brought new changes to the pattern of the whole printing market, which provide a basic guarantee for the prosperity and development of the digital printing market. The improvement of digital printing technology and equipment has greatly changed the quality grade, printing activity type and printing quantity of short edition printing. This change has fundamentally changed the previous positioning of the digital printing market and brought opportunities for market expansion

according to the popularization of professional microcomputers, although the domestic short edition printing market is not mature at present, its market share will grow rapidly in the next few years. The data provided by Pira shows that the demand for small batch digital short edition printing is expected to rise to 20% - 25% by 2010. Such a considerable growth rate not only makes insiders very optimistic about digital printing technology and digital printing market, but also many outsiders are trying to join in

Wu Hailong, technical manager of Suzhou Automotive Research Institute of Tsinghua University, said that in this new era brought by digital technology, we can excrete the body through metabolism or infiltration; At the same time, the development of new digital technology and the growth of market demand have also opened up a more potential market for us. In order to achieve a more sustainable and stable development, stay in the forefront of the same industry and closely follow the market trend, we must lock in the target market, grasp business opportunities and fully tap the potential of the digital printing market